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Tool 12 / ROI

SEO ROI Calculator.

Put numbers on organic search: what your traffic is worth each month, and how that compares with what you invest.

Runs in your browser — nothing you enter leaves this page.

Monthly estimate

Leads / month
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Revenue / month
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ROI
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Payback
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Revenue, not profit. Uses the numbers you enter — enter incremental sessions to estimate a campaign's return.

How to use it

Three steps. No signup.

  1. 01

    Enter your monthly organic sessions — from Google Analytics or Search Console clicks.

  2. 02

    Add your conversion rate, average order or lead value, and what you invest in SEO each month.

  3. 03

    Read leads, revenue, ROI and payback. Adjust any slider to test scenarios.

FAQ

About this tool.

Something else on your mind? Ask us on WhatsApp.

Is this incremental ROI?

Only if you enter incremental numbers. With your total organic sessions it shows the value of all organic traffic. To estimate the return of a campaign, enter the extra sessions you expect it to add.

Which currency does it use?

Pick USD, PKR, GBP, EUR or AED. Switching rescales the money sliders to a realistic range — then enter your own figures.

Does revenue mean profit?

No. Revenue is sessions × conversion rate × order value. Your profit depends on your margins, which this calculator doesn't include.

What does payback mean here?

How quickly one month of organic revenue covers one month of SEO investment, shown in days. If a month's revenue is less than a month's investment, it shows Not covered — the spend isn't being recovered yet.

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